Insights
Working notes on growth.
What we’re seeing across B2B software GTM — short, practical, and written to be argued with.
Case Studies
Jul 2026
From a race to the bottom to a category of one
How a 20-person B2B carve-out rebuilt its go-to-market — and turned a commodity into a premium. 5× pipeline, 3 new enterprise logos.
Perspectives
Aug 2026
The Directory Accuracy Curve: Why the Industry Line Stays Flat, and What Actually Bends It
Directory accuracy isn't a number — it's a trajectory. Here's why most plans' lines stay flat, and what a bend in the curve actually looks like.
Jul 2026
Your next growth segment is already in your CRM
Off-profile wins aren’t noise. They’re a map of demand that survived zero marketing support.
Jul 2026
AI search: the shortlist channel nobody staffed
Your buyers’ first vendor list comes from a ChatGPT prompt at 9pm. Being in that answer is a discipline.
Jul 2026
The channel with a 100% open rate
Executives get 150 emails a day and two interesting packages a year. The math writes itself.